CS/BBA(H)/BIRM/BSCM/SEM-4/BBA-404/2012
2012
MARKETING MANAGEMENT – I
Time Allotted : 3 Hours Full Marks : 70
The figures in the margin indicate full marks.
Candidates are required to give their answers in their own words
as far as practicable.
GROUP – A
( Multiple Choice Type Questions )
1. Choose the correct alternatives for any ten of the following :
10 × 1 = 10
i) Variety seeking behaviour is applicable for
a) high involvement product
b) low involvement product
c) high insolvent with very few brand differentiation
d) low involvement with high brand differences.
i) Use situation comes under
a) demographic segmentation
b) behavioural segmentation
c) geographic segmentation
d) psychographic segmentation.
iii) Retailers are directly linked with
a) physical distribution b) promotion
c) product d) pricing.
iv) Physical evidence is an element of
a) product mix b) service mix
c) marketing mix d) all of these.
v) .................... is a paid form of impersonal presentation
of goods, services and ideas through an identified
sponsor.
a) Publicity b) Advertising
c) Sales promotion d) Personal selling.
vi) Showroom retailers are able to offer low prices as a
result of
